Briefed is an off-market transaction intelligence platform for real estate professionals. We surface the homeowner who is going to move — months before they list, and before anyone else knows there is a deal.
You're on the list. Two quick questions?
This decides who gets access first — we're opening by market, not all at once.
We'll be in touch before the beta opens.
Former Chief Executive Officer, Coldwell Banker Real Estate
Former Chief Executive Officer & President, Anywhere Advisors / Coldwell Banker Realty
A network of 100,000+ real estate professionals across 40+ countries, and the nation's largest residential brokerage.
WHY YOU'RE HERE
The decision to sell happens months before the sign goes in the ground. Everything that predicts it is a matter of public record. Almost nobody is watching.
01
When a homeowner finally fills in a form, four agents already know. The deal was decided months earlier, invisibly, and you're competing on price by the time you hear about it.
02
It records what already happened. It has never once told you which eleven people in your database to call this week — or why this week rather than next.
03
You've been sold "likely sellers" before. A spreadsheet of strangers isn't a business. What's missing has never been the names — it's everything that has to happen after them.
WHAT WE'RE BUILDING
We're staying quiet about the mechanics until the beta. Here's the shape of it.
We watch the public record for the events that actually precede a move — and we own that data outright. No scraping, and no platform that can switch us off.
Every signal arrives as a written, grounded, compliant first touch — ready to send, or sent for you. You never receive a spreadsheet and a wish of good luck.
Every month we show you what it actually produced — in conversations and in listings. If the number isn't there, you'll hear it from us first.
WHO IT'S FOR
EARLY ACCESS
The beta is small on purpose. We'd rather have a handful of operators who tell us the truth than a waitlist of thousands who never log in.
DESIGN PARTNER
EARLY LIST
STRAIGHT ANSWERS
An intelligence and execution platform for real estate professionals. We identify likely off-market transactions from data we own, and — this is the part that matters — we handle the outreach that turns a signal into a conversation. We're deliberately not saying more than that until the beta.
Private beta in late 2026, one market at a time. The list decides the order — we open where the demand is, so where you are and what you do genuinely affects when you get in.
No, and we'd rather lose you here than at the demo. Lead generation sells you strangers and leaves the hard part to you. We start from a real event in the public record, and we make the first move ourselves. If what you want is more leads, there are cheaper places to get them.
Public records and licensed, compliant providers. We don't scrape, and we don't depend on any social platform's terms of service. Nobody can revoke our access with a policy change.
It goes on our list and nowhere else. We don't sell it, share it, or pass it to a partner. One email a month, unsubscribe in one click, and we won't call you unless you ask us to.
You just can't see it yet. Get on the list and you will.